Random Data Extensions

                         Random Data Extensions:


Used to randomly split data from a source data extension, often for A/B testing.

Use Case:

1. A/B Testing Campaigns

Scenario: A retail company wants to test two versions of an email to determine which performs better.
Solution: Use a random data extension to split the audience into two equal groups for testing.

Field Name

Data Type

Length

Required

Primary Key

CustomerID

Text

50

Yes

Yes

FullName

Text

100

Yes

No

EmailAddress

EmailAddress

N/A

Yes

No

TestGroup

Text

10

Yes

No

CustomerID

FullName

EmailAddress

TestGroup

C001

John Doe

john.doe@example.com

A

C002

Jane Smith

jane.smith@example.com

B


Example1


We have a Data Extension, which has 8 records, We have to split these records in 2 Random Data Extension (50-50% Each)








Example-2


We have a Data Extension, which has 8 records, We have to split these records in 4 Random Data Extension (25-25% Each)










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